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What We Do...How We Do It


What We Do

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Students today, more than any time in history, have access to information and instant interaction with the rest of the world at their fingertips. When you enter a single query in the Google search box, or just speak it to your phone, you set in motion as much computing as it took to send Neil Armstrong and eleven other astronauts to the moon. Not just the actual flights, but ALL the computing done throughout the planning and execution of the 11-year, 17 mission Apollo program.

Teenagers are comfortable navigating this digital landscape: sometimes too comfortable.

As parents, teachers, administrators, and mentors, we often have no clue what is on the other side of the screen competing for our children’s attention.

You wouldn’t intentionally let a complete stranger into your child’s bedroom. Most likely you wouldn’t bring them magazines, pictures and videos legally meant for adults.

Children are curious by nature. Online apps and vendors are skilled at initiating interest and getting our kids to click on sites that may start out benign and quickly escalate into areas that may not be appropriate.

Some parents try to solve this dilemma problem by restricting all access to the internet and social media or by choosing to ignore the problem.

Neither path offers a valid solution.

Cell phones and the internet are not going away.

At Uncommon Sense Social, we are here to help bridge the gap. We educate teens, parents, and schools on the preferred ways to engage and interact with social media.

We help uncover the apps and traps that are out there.

With a few rash words or inappropriate photos, a student (or teacher) can instantly close doors to future opportunities, or worse.

To paraphrase Eleanor Roosevelt, “freedom makes a huge requirement of every human being. With freedom comes responsibility”.

We help you with that responsibility as it relates to your social media policy and how effectively you are communicating your social media expectations to your students, parents and staff.

We facilitate the tough conversations and create a starting point for schools, many of which are completely lost in this cyber landscape.

We will initiate with your team the hard conversations around important topics like stalking, cyber-bullying, teen suicide, and legal implications related to photo sharing.

Social media and the internet are amazing tools with tremendous benefits if properly used. If not properly used, the mistakes and damage can be harmful and life-changing.

This is serious stuff.

We think the best way to deal with it is to give students, parents, teachers, and administrators some training and an owner’s manual and not just turn over the keys and wish the kids good luck!

What we grew up watching:

Our kids are growing up with KEEPING UP WITH THE KARDASHIANS.

How We Do It

Uncommon Sense Social’s core mission is to partner with educational institutions to facilitate the urgent but often overlooked conversations among administrators, teachers, parents, and students relating to the proper use of social media.

We walk each group through the use of social media with the goal of understanding how to navigate it properly along with identifying the expectations of each group.

Often, we have found that the school’s policy (formal and informal) is not understood by the employees as well as the families attending the school. Communication is a key element that we spend time on.

Our workshops are engaging, interactive, fun, fast-paced and thought provoking. We are there to teach and not to preach.

We get the tough conversations started and help you identify the areas as it relates to social media engagement, policy and the direction that your institution wants to work toward.

We do not create your social media policy nor provide a simple solution to these complex issues. We will, however, get you focused on the key issues so you are able to resolve issues for your school such as:

Do we have a formal Social Media Policy?
Is it clearly and consistently communicated?
Is it enforced?
Is it enforceable with the resources we currently have?
Is it legal?
Is it consistent with our school’s Mission?
Is it fair?
Is it subjective or objective?
Is it sustainable?

We pull back the curtain on things like Instagram, Snapchat, ghost accounts and cyber-bullying.

Most administrators are scared about headline risk. Teachers are concerned and confused about social media policies. Can they be fired for texting or FB messaging with a student?

Parents are often clueless about apps and with whom their kids are communicating. Did your parents know what you were doing 24/7 when you were age 13 – 18?

Kids want their freedom, but the stakes have increased in the last few decades. Teen suicide is on the rise in frequency as well as occurring at younger ages.

Our Advisory Board has experience in this area and we have resources that we share with teens in our sessions with them.

We bring light to this terrible situation. Ignoring a problem may seem like an easy solution, but it does not make the problem go away.

We often hear adults say “I’m sure glad they didn’t have YouTube around when we were growing up!”  While that seems like a humorous statement, the reality is that teens don’t realize that a 5 second video, a comment, a post, or even a badly-placed emoji, can instantly and permanently slam shut doors to their futures.  We help students understand this while also giving parents, teachers and school administrators bridges to connect the dots on using social media successfully.

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